Media & Marketing Services – Provision of a number of advertising related services, including sales promotion, market research, PR and event marketing. Creative AgencyCompanies providing full range of services such as advertising, planning, buying and e-Services. Public Relations AgencyCompanies that create, manage and maintain the image of a brand, communication, product or service in view of the end user using all media channels. Direct MarketingCompanies primarily engaged in marketing of products or services via direct marketing strategies. Direct marketing attempts to send its messages directly to consumers, without the use of intervening media. Sales PromotionCompanies primarily engaged in marketing of products or services via sales promotion strategies. Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. Outdoor AdvertisingCompanies engaged in creative content development to promote products, services, and communication initiatives of all types using all forms of outdoor media channels. Advertising on signs that are located outdoors in public places. Outdoor advertising can be broadly identified as any outdoor sign that publicly displays advertising. e-ServicesCompanies that create and manage marketing communications products through electronic media such as an internet search engine, portal, web site etc. Speciality Marketing or CommunicationCompanies providing Speciality Marketing or Communication services such as recruitment communications, multicultural marketing, financial/corporate B to B advertising and others. For the avoidance of doubt, recruitment and placement services are not included or allowed under this Activity. Branding and Corporate IdentityCompanies that focus on the creation and management of brands either consumer or corporate identities through the development of strategy, corporate and visual identities and overall design and implantation of marketing and communication materials. |